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    <lastmod>2013-02-21</lastmod>
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    <lastmod>2026-10-27</lastmod>
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      <image:caption>THE CHALLENGE:  With an increasing number of shoppers seeking out more sustainable options, Cushelle needed to boost their eco-friendly credentials. They were working with the FSC, reducing plastic, and taking lorries off the road. THE INSIGHT:  More than 60,000 koalas killed in the Australian bushfires, pushing one of the most unique animals in the world to the brink of extinction. A devastating problem for us all and for a brand whose much loved mascot is a Koala, Kenny. THE IDEA:  Koalas are irreplaceable. To highlight how irreplaceable koalas like Kenny the Cushelle mascot are, we created a Jo, fictional founder of the equally fictional Koala Academy, who’s decided the best way to handle the koala crisis is to train other animals to act like koalas in the event they go extinct. The campaign drew attention to our special packs which raised money for the WWF and their work protecting Koalas like Kenny.</image:caption>
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      <image:caption>RELAUNCHING PLUSNET: MASSIVE VALUE. MASSIVE PLUS. Rooted in a simple truth: spending less on the boring stuff means more to spend on the brilliant stuff. Bringing this attitude to life is Plusso, part cheerleader, part deal-hunter, who embodies this feeling. A pink, fluffy plus-symbol, Plusso’s mission is to champion great value and the joy it brings.</image:caption>
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    <loc>http://www.thetownsend.net/new-project</loc>
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    <lastmod>2019-03-22</lastmod>
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      <image:title>TAKING TEQUILA FROM SHOTS TO PERFECTION</image:title>
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    <image:image>
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      <image:title>TAKING TEQUILA FROM SHOTS TO PERFECTION</image:title>
      <image:caption>  CHALLENGE: We were tasked with positioning Patrón as the UK's number one premium tequila and shifting the dial on category perception. INSIGHT: Most people in the UK primarily sees tequila as a shot drink. IDEA: As part of our winning pitch we created 'The Perfectionist', an integrated on trade and consumer campaign which captured the essence of Patrón as a luxury brand. Making a statement about craftsmanship, sophistication and taste.    </image:caption>
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      <image:title>TAKING TEQUILA FROM SHOTS TO PERFECTION</image:title>
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      <image:title>TAKING TEQUILA FROM SHOTS TO PERFECTION</image:title>
      <image:caption>HOW DID WE DO IT? Brand advocacy was built through 'The Perfectionist's Cocktail Competition', where bartenders across the UK created and served their own signature Patrón cocktail to be tried and tested by a mystery judge 'The Perfectionist'. Finalists featured in 'The Perfectionist's Yearbook' enabling national recognition for their cocktail creation.</image:caption>
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      <image:title>TAKING TEQUILA FROM SHOTS TO PERFECTION</image:title>
      <image:caption>RESULTS: YoY sales grew 18% overall, 59% on Silver, 30% on Reposado and 7% on Anejo. The recruitment of entrants to 'The Perfectionist's Competition' delivered a 25% response rate. CONCEPT: Chris Townsend Martin Flavin Neil Glasspool Paul Archer DESIGN: Richie Graham PHOTOGRAPHER: Warren Ryley AGENCY: Five by Five</image:caption>
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    <loc>http://www.thetownsend.net/suits</loc>
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    <lastmod>2015-01-08</lastmod>
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    <lastmod>2026-10-27</lastmod>
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    <lastmod>2017-05-28</lastmod>
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    <lastmod>2026-10-14</lastmod>
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      <image:title>Disco Store - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Disco Store - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5396f996e4b04b71be1c30d9/6bb33676-38c5-4a84-8c7e-72cdfea4b8a1/Screenshot+2026-04-07+at+19.09.19.png</image:loc>
      <image:title>Disco Store - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Disco Store - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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