Take the interview
After the success of series one in the UK, channel Dave was given access to the talent to create a promotional mechanic for series two. For this my concept focused around the most popular bad guy in the show Louis Litt (played by Rick Hoffman). Known as a hard-ass ball buster, the aim was to allow fans to become his new intern, by taking an interactive interview with the man himself.

Once we had sign off on the concept, I worked with a copywriter and the writing team in the states to create a script which was then filmed in on-set in Toronto - with some funny ad libbing chucked into the mix. Once you were hired, you then had access to exclusive clips and previews before anyone else, helping you to stay ahead of the pack and enjoy some social currency to share with your friends.

Housed on the Dave website, the interview used Facebook to pull in your data to create your personalised CV. You then had to pass a series of interview questions related to the show in order to be hired

After being hired you we're given behind the scenes access to exclusive clips and previews before anyone else, helping you to stay ahead of the pack and enjoy some social currency to share with your friends. 

My Role:

Campaign concept.
Presenting the idea to client..
Storyboards.
Creative Lead throughout the whole campaign.
Campaign development.
Liaising with filming partners.
Overseeing the shoot on location in Toronto.
Overseeing design work.
Working with copywriter on script development.