As part of the Power of One team we led the change to create a new EE. One that is unbelievably relevant and challenges the expectations and definitions of the category.
Leading their retail revolution I was part of the team which transformed over 500 stores across the Nation, including launching EE Studio, their new experience flagship retail innovation hub. With a real focus on gaming and interactive experiences.
A NEW VISION FOR EE RETAIL
Beyond traditional phone sales, offering interactive zones that allow customers to explore connected technology and its applications in various aspects of life (home, work, gaming).
USING UNREAL ENGINE WE CREATE THE UK’S FIRST DIGITAL SPA FOR STRESSED XMAS SHOPPERS.
POWER OF ONE TEAM
Saatchi & Saatchi
Digitas
Boomerang
Publicis•Poke:
Creative Director: Chris Townsend