IN COLLABORATION WITH REBEL MC ‘STREET TUFF’
THE CHALLENGE:
How do you convince mobile phone customers to upgrade when they could keep their phone for another year?
THE INSIGHT:
Millennials would rather spend money on ‘experiences’ over ‘things’
THE IDEA:
Get more out of getting out. The Weekender campaign which reinforces EE’s commitment to delivering leading connectivity and cutting-edge technology, ensuring consumers always get the best out of their experiences – wherever life takes them.
AGENCY: Saatchi & Saatchi
CCO PUBLICIS GROUPE UK: Ben Mooge
EXECUTIVE CREATIVE DIRECTOR: Will John
GROUP CREATIVE DIRECTOR: Chris Townsend
SENIOR COPYWRITER: Hector Dudding
SENIOR ART DIRECTOR: Oliver Quinn
AGENCY PRODUCER: Brett Macdonald
PRODUCTION COMPANY: ICONOCLAST
Director: Glenn Kitson
DOP: Anna Smoroňová
EDIT HOUSE: MARSHEEN
Editor: Ben Crook