THE CHALLENGE:
COVID 19 closed shopping centres for months, consumer safety was a concern and online shop had exploded. So how do you reconnect and remind everyone of the experiential side of shopping and drive footfall back to our centres.
THE INSIGHT:
Buying is not better In Real life. But shopping is.
THE IDEA:
Feel it. In Real Life. Celebrating the sensorial experiences and shopping moments that you can only feel in real life.
Share it, try it, kiss it, taste it, smell it, sip it, play it, touch it. Shop it.
FEEL IT - IN REAL LIFE
A NEW HYPER LOCAL CONTENT STRATEGY
CREATIVE: PUBLICIS•POKE
Creative Director: Chris Townsend
Creative: Becci Hodgson
Creative: Chloe Campbell
Production Partner: Moxie Pictures
Director: Giles Lovell-Wilson
Social Photography: Alberto Zamaniego Figueroa