This cheeky campaign was built on the insight that voting officially makes you hotter - with 40% of 18-24 year olds finding regular voters more attractive* - the work kicks off Just Vote, an urgent campaign to encourage young people to get out and vote in the 4th July general election.
Launched across social and in places and spaces relevant to our audience, we gained mainstream press coverage, PR and even a glasto appearance.
GAINING REACH ACROSS SOCIAL, RADIO AND PRESS
Agency: Saatchi & Saatchi
ECD: Will John
Creative Director: Chris Townsend
Creatives: Marie Jensen, Josephine Rasmussen, Will Blackburn, Avril Delaney, Molly Ohayon, Issie Peach
Executive Design Director: Nathan Crawford
Designers: Dani Wolf, Benny Yang