RELAUNCHING PLUSNET:
Rooted in a simple truth: spending less on the boring stuff means more to spend on the brilliant stuff. Bringing this attitude to life is Plusso, part cheerleader, part deal-hunter, who embodies this feeling. A pink, fluffy plus-symbol, Plusso’s mission is to champion great value and the joy it brings.
Created using classic techniques of character animation, traditional post, design craft, best in class voice talent and brought to life using modern AI platforms.
LAUNCH TRAILERS: THE DEEP
THE RETURN
GROUPE
Ben Mooge - Groupe Chief Creative Officer
Emily Lewis Keane - Groupe Executive Strategy Partner
SAATCHI
Chris Townsend - Group Creative Director
Steven Dodd - Senior Creative
Josh Dando - Senior Creative
Alex Pemberton - Executive Producer
MSL
Michael Crosbie - Creative Director
Megan Smith - Senior Copywriter
Gabriel Purvis - Senior Social Creative
PRODUCTION
Nick Wavish - AI Creative Technologist and Director